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Monday, June 26, 2006

Esurance’s Proof is in the pudding


“Proof” is the latest Esurance spot we’ve done for Phil Robinson at Wildbrain. This time Erin and Erik are dipped into a stylish noir world. Oh, it also has a bunch of crazy robots in it too. Those darn robots just love getting blown up!

This was the first time we did everything digitally (with our trusty Cintiqs). It was strange not drawing stuff directly on paper, but we got use to it really fast. The end result was some really polished work.

Every aspect of the production was pushed this time around. Roque is no stranger to the land of noir, with his great work on Joe Paradise and Mole in the City. He focused like a laser on the color and bg design. Brad slaved over making Erin as smoking hot as she could be, as well as designing the insane robot bar maid. I spent most of my energy on the storyboards, animating the action sequences, and explosion fx.

I’ll post up some of the drawings and some board panels soon. Til then, check out the finished spot here!

23 Comments:

Blogger pascal said...

NOWWWWWWWWWWWWWWW we're talking.
wow.. this is the best of the series.....YET.

BEAUTIFUL work.
I love how you kept Erin from moving too much, how you guys used the stage, and, the little fez hat is just the perfect touch for this sort of ambiance!

GREAT JOB GUYS!!

now... how are you going to make the next one feel like an eighties romantic movie, I wonder....
(^__^)

4:55 PM  
Blogger Stephen Studios said...

Awsome stuff guys!! Great work!!! I think I saw this on TV the other day too.

When are those 2 esurance birds going to kiss already? Its been like 10 commericals and they always get interupted by 3 different evil bad guys and coincidentally there is always only 1 girl who interupt them!

I love your work guys! Keep it up!
Steve
www.stephenstudios.com

6:19 PM  
Blogger Behonkiss said...

You guys really manage to top yourselves with each new spot. This one was very stylish.

If I have to complain about something, it's that it was in English instead of French as the beginning tricked you into thinking. I don't know if it's you or Wild Brain who does the writing , though.

10:58 AM  
Blogger Chris Battle said...

Super-stylish! Top-notch job, as always!

E-surance oughta have some Erin desktop downloads on their site. Journal, schmournal.

1:19 PM  
Anonymous Anonymous said...

Hey gang. It's Kristin at Esurance. Sorry I tricked you with the French intro and the segueway into English, we couldn't risk losing that part of the audience who feels alienated by subtitles. And yes, there are quite a few.

Oh yeah, it's me that does the writing, especially of the "boring" stuff about auto insurance. But Wild Brain & Ghostbot make all the cool stuff.

I LOVE THIS ONE. IT'S AMAZING.
Kristin from Esurance

4:38 PM  
Blogger potato farm girl said...

Very nice! I haven't seen this on tv yet, but now I must get Esurance! (I can't figure out the post-it game, I'm too stupid!)

11:54 PM  
Blogger Alan said...

Pascal... Thanks for the observant kudos. We could always have Erik hold a boom box outside of Erin's window blasting music like in "Say Anything". If we had to do an eighties movie I'd favor an homage to either "Weird Science" or "Ferris Bueller's Day Off". Not exactly romances, but 80-riffic for sure.

Stephen...Thanks pal! Indeed. Those pesky bad guys sure know how to ruin the tender moments in the Esurance campaign. Will Erin and Erik ever smooch? Only time.... and the fine folks at Esurance truly know.

Behonkiss... Thank you! Wildbrain and the client provides the final script. We contribute creatively from the storyboards onward. As we begin to board and problem solve, we tend to bring in creative ideas that shape the overall spot.

Mr. Battle.... Thanks! You rock as well. Beg and plead the fine folks at Esurance for desktop downloads. They'll cave for the will of the people!!!

Kristin.... Always a pleasure for you to visit and "class up "our blog. Hey, if you didn't write/dream up robots taking on Erin in a film noir setting, then we wouldn't have such a insanely fun commercial to work on. Personally, I think it is a pretty bold move to open with French language. That's the creative thinking that makes Esurance so fun and fresh to work on. You gotta push it!

Potato Farm Girl.... Thank you for visiting. I love your work! Don't worry, Lord Cheez figured out the puzzle for the masses. Our next sketch will be "Plump Mayor".

12:17 AM  
Blogger Chhuy-Ing said...

Nice blog! You have a lot of cool works here, congrats ;)

4:18 PM  
Blogger roque said...

Thanks, Chhuy-Ing! We love your work!

4:47 PM  
Blogger Ben Lane said...

I love the subtle movement in her hair...the subtle movement everywhere in fact! I can easily pass a few moments of my day watching your work frame by frame.

Thanks and looking forward to more!

10:24 PM  
Blogger chia said...

"Of all the web browsers, in all the net, in all the world wide web, she had to walk into mine."

Another outstanding commercial you guys! Please keep giving these guys cool stuff to make Kristin!

5:19 AM  
Anonymous Kristin said...

Now that I clicked the right button so I'm not creepily labeled as "anonymous," I wanted to say how much I dig 80s romantic comedy mentions. We could have a whole 80s tribute... like Erin coming out of the machine like Kelly Le Brock, while the mysterious stranger serenades her with a boom box, and then they & the baddies end up in a chase scene at an Oktoberfest parade....And please, please, do not forget the whole Ringwald cycle of film. The pop culture soup thickens!

Everyone seems to want them to hook up, but ya know, how can you be sure the mystery man's not one of the bad guys? Perhaps everything is not as it seems. (Insert suspense music here)

You must remember this, a kiss is still a kiss, a sigh is just a sigh...

Thanks for the fun forum again. I'm honored you think I'm classing this up, Alan. :)

Kristin from Esurance

12:02 PM  
Anonymous Kristin said...

Now that I clicked the right button so I'm not creepily labeled as "anonymous," I wanted to say how much I dig 80s romantic comedy mentions. We could have a whole 80s tribute... like Erin coming out of the machine like Kelly Le Brock, while the mysterious stranger serenades her with a boom box, and then they & the baddies end up in a chase scene at an Oktoberfest parade....And please, please, do not forget the whole Ringwald cycle of film. The pop culture soup thickens!

Everyone seems to want them to hook up, but ya know, how can you be sure the mystery man's not one of the bad guys? Perhaps everything is not as it seems. (Insert suspense music here)

You must remember this, a kiss is still a kiss, a sigh is just a sigh...

Thanks for the fun forum again. I'm honored you think I'm classing this up, Alan. :)

Kristin from Esurance

12:02 PM  
Blogger sho said...

those colors are awwsome ~! such a cool looking spots ;)
heard u guys are hella fast with these .what kind a schedule do u guys have to make 30 sc ?
`

10:44 PM  
Blogger Jez Hall said...

Wow..that is slick! Super cool!

2:39 AM  
Blogger Alan said...

Thanks everyone for the kudos!

Sho.... the secret behind Ghostbot's amazing speed is we actually use a flux capacitor to go back into the prehistoric era, so we’ll have more time to make the spots all that much cooler.

Also, by the end of each job, we all sport really cool ZZ top beards.

1:50 PM  
Blogger Joe White said...

awesome Alan! man, i wanna see you with a ZZ beard eh

8:55 PM  
Blogger Dagan Moriarty said...

absolutely beautiful!...
ALL digital animation should look this good!... GREAT timing, and great staging, too...
Wow, they just keep getting better and better... very inspiring work!
-Dagan

www.daganm.blogspot.com

9:30 PM  
Blogger Alan said...

Joe.... we also have guitars that spin in 360 degrees.

Dagan... thanks for the compliments. We aim to please!

11:27 PM  
Anonymous Anonymous said...

I haven't seen this one yet, mainly cause I don't want to download quicktime, but is it just me or is it true that in every episode, the esurance male rather noticably checks out Erin's ass? Seriously. I can't be the only one to notice.

-Josh

1:10 PM  
Anonymous Anonymous said...

great work, as usual...besides the lack of hand drawing in pre production. smirk.

amber-pencils forever-maclean

12:29 PM  
Anonymous Anonymous said...

Honestly, it's these edgey "so cool" ads that keep me from getting Esurance. I mean, it's AUTO INSURANCE. I suppose it would make a good series (not my style personally), but as auto insurance ads I find these spots to be somewhat insulting. Also, I didn't realize the characters had names. My friends just called them "Guy" and "Stephanie from Lazytown".

3:57 PM  
Blogger TonnyLy said...

Hi I liked your blog. I have been looking for a company which would specialize in servicing and sales of a diverse line of auto insurance products for quite a long time. I browsed the net for some useful info. And decided to go to Esurance. However, before going there I should have checked it out on this great site www.pissedconsumer.com to avoid possible misunderstandings. There people share their bitter experience with different companies.

5:35 AM  

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