Esurance’s Proof is in the pudding
“Proof” is the latest Esurance spot we’ve done for Phil Robinson at Wildbrain. This time Erin and Erik are dipped into a stylish noir world. Oh, it also has a bunch of crazy robots in it too. Those darn robots just love getting blown up!
This was the first time we did everything digitally (with our trusty Cintiqs). It was strange not drawing stuff directly on paper, but we got use to it really fast. The end result was some really polished work.
Every aspect of the production was pushed this time around. Roque is no stranger to the land of noir, with his great work on Joe Paradise and Mole in the City. He focused like a laser on the color and bg design. Brad slaved over making
I’ll post up some of the drawings and some board panels soon. Til then, check out the finished spot here!