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Punch Pants

A Ghostbot blog.

Saturday, February 04, 2006

Erin conquers the Wild Wild Sci-Fi West

Quick Draw is our most recent commercial we just finished with director Phil Robinson at Wildbrain.

In this spot Erin tussles with a ugly Dr. Doom-like robotic cowboy. It’s a nod to the classic movie West World (I also found some of my own personal geek inspiration from one of my favorite movies, Serenity).

For this spot, we had the extreme honor of having super star comic artist Frank Espinosa help out on the boards. If you’ve followed our previous postings, you’ll know we are all nuts for Frank’s break-out hit Rocketo. Basically, I drew out really rough (arguably horrible) thumbnails that he took and made into beautiful rendered board panels. Thanks for making us look cooler than we really are Frank!

Final design of the robot and backgrounds were done by Roque, while Erin’s smokin outfit was designed by Brad. Our killer colors were handled by Jenny Hansen.

Like Real Speed Race, we had the pleasure of doing not only the design and boards but the layout and animation as well. We’ve really tried pushing all facets of the production with more elaborate effects, more dynamic layouts and a lot of custom drawings (Yeah, we’re gluttons for punishment).

This is definitely one of my favorite Esurance spots we’ve had the pleasure of working on. Check it out!


Anonymous Anonymous said...

Awesome! Man, I loves me some cowboy robots!

8:49 AM  
Anonymous Anonymous said...

Great work, guys, you've inspired me to try out Flash now... :)

12:41 PM  
Blogger arun said...

Dude! Ghostbot does west world! Very nice. Like the little touches like the twitching robot finger in the first scene. Great design of course.

7:11 AM  
Anonymous Anonymous said...

Some of the best stuff you've done. (Second only to Mole in the City) Kudos!

7:17 AM  
Blogger Clio said...

Damn!! That's gorgeous! Great work you guys! Wow, you masochists ;)

6:36 PM  
Blogger Jay D Smith said...

nice layout!!

8:40 PM  
Blogger said...

Very awesome!!! Robot cowboys have to be the coolest thing ever. Excellent work!

9:56 PM  
Blogger Mukpuddy said...

Awesome stuff guys, love he design work, great layout and sweet colours... love it!!!

11:14 PM  
Blogger Pat Pakula said...

top notch doods!!! love it.

12:08 AM  
Anonymous Anonymous said...

looks great guys!!!!
keep up the good work.

11:40 AM  
Blogger Ben Lane said...

Fantastic work! I love the series.

12:29 PM  
Blogger James Baker said...

hey 'Bots! I was just checking my webstats logs and I am getting all kinds of hits on my site from people searching for "esurance girl is hot" or "cute esurance girl" or whatnot. (I guess it's because I posted something about you guys in my blog)
Anyway, seems like ERIN has a lot of stalker love out there...

5:15 PM  
Blogger sammo said...

I absolutely love the esurance spots!!!

I wish you guys could make DVD tutorials dissecting/explaining each of the spots... for a wannabe animator, your spots have all the action elements I'd love to be familiar with.

Great, Great Shtuff!!!

7:58 PM  
Blogger AARON BLECHA said...

hot ass camera moves, guys!

when's the esurance pillow fight commercial debuting?

quigley would be proud of you!

9:47 AM  
Blogger spacesick said...

Westworld! That's funny, I just drew a picture of Richard Benjamin. Well maybe funny's not the word.

Everything you said about pushing this one further really shows. It just rules. Congrats to everyone who worked on it.

Now do a movie.

5:51 AM  
Blogger ANIMIKE said...

I was just wondering what your technique for nesting movie clips or graphics were using flash. Do you just lay out all of the symbols on the main timeline, or are you nesting them inside graphics and movie clips (while making sure that you leave enough room in the main timeline for them to play all the way through)? Does this make sense? I'm looking to build out a big flash movie that has a couple of nested graphics and movieclips in it and i was just divulge what your main timeline looks like.

8:11 AM  
Blogger Alan said...

Wowza! First off, welcome all newcomers to Punch Pants. Secondly, thanks for all the kudos and support. It always gives me that warm fuzzy glow knowing people are digging our work (or that could be the booze talkin…)

Jamie... thanks for the super plug for Erin and all things Ghostbot. My hope is that she becomes the hottest cartoon girl since Cheetara.

Sammo... Ha! I wish WE had a DVD tutorial explaining to us how we do things. Honestly, it’s a mixture of traditional skills, resourcefulness, team-work and unrelenting pickiness/snobery that gets us where we need to be. That, and watching a helluva lot of cartoons.

Blecha…. Thanks for noticing. Camera moves in Flash MX are a bitch, but when they work out well, it’s pretty damn satisfying. A pillow fight would be hot!

spacesick... if only we could do a movie of our very own... One can dream!

Animike...Regarding you question, we do nest our animation into symbols (graphics) that we put on the timeline for easy editing. So for Sc 01 all the animation for that scene was nested into a symbol called Sc 01.

1:01 AM  
Blogger Mike Manley said...

These cartoons rock so much ass! I want a whole series on TV NOW!

4:00 PM  
Blogger Aaron Simpson said...

holy crap. that's just amazing. congrats on another brilliant project.


5:22 PM  
Blogger Alan said...

Mike... Thanks for visiting! You rock the booty with your mad drawing skills as well.

Aaron...Thanks for the kudos. High praise from the Master of Cold Hard Flash!

10:32 PM  
Blogger xenos said...

i love your stuff! i just saw the western commerical and it was excellent. i think i even saw your earlier work on penelope pitstop. was i trippin?

12:49 AM  
Anonymous Anonymous said...

Love the work. You guys do some tasty dynamic vector lovin'! It's a pain to get used to nesting graphics instead of MC... at least for me.

You guys do certainly rock.

6:00 AM  
Blogger Alan said...

Welcome to our humble blog xenos and steam crow!

xenos... you're not trippin.. penelope and erin are definitely cousins.

steam crow....Thanks! Nesting graphics is definitely not fun but when you have to edit your stuff like crazy (scaling a whole scene, camera moves, flopping, cutting on action, etc...) it definitely pays off in the end.

12:48 AM  
Anonymous Anonymous said...

Any chance of Erin getting her own show? If so, then I win. Nay, America wins!

8:48 PM  
Anonymous Anonymous said...

Awesome work! I'm taking a storyboard class and your commercials help me alot :)

7:48 PM  
Blogger Ben Lane said...

Just caught this commercial on tv. It looked great! You guys kick butt.

11:15 AM  
Anonymous Anonymous said...

Fantastic! The colors, character design, and especially the movement is just... WOW! I also would love to see a series

2:00 PM  
Blogger GaryGepetto said...

Serenity was AMAZING and loved that it inspired this new commercial. Such fun!

1:03 PM  
Anonymous Anonymous said...

I never thought such great work could be done in flash. I have found myself fiddling in flash ever since I saw these cartoons, trying to make wonders of my own. The whole landscape and everything... just so detailed and creatively drawn. And as for Erin, good grief. I never thought I would consider a cartoon character as being "hot". Way to draw!

12:43 PM  
Anonymous Anonymous said...

"Machines aren't capable of evil. Humans make them that way..."

9:49 PM  
Blogger tin said...

Esurance girl is freaking hot. I mean anime chicks are hot but esurance girl jsut takes the cake for being so simple and so sexy

2:19 PM  
Anonymous Anonymous said...

snes got a nice ass

2:31 PM  
Blogger VinnyLT said...

i love the animations in these Esurance commercials. you guys do hallmark work

9:32 AM  

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